Thesis 2: The church that uses principles of worldly wisdom to sell the gospel (like an Apple store, i.e an attractive logo and professional website, uniformed ushers and greeters, catchy vision and mission statements, short and shallow talks etc) needs to spend more time on foolish things like preaching the Word.

Explanation: when churches use worldly principles to reach the 'unchurched' they are inviting spiritual malnutrition among Christians because these principles overwhelmingly address the perceived needs of the perishing, rather than conducting the fullness of worship for those who are being saved. “For the word of the cross is folly to those who are perishing, but … Continue reading Thesis 2: The church that uses principles of worldly wisdom to sell the gospel (like an Apple store, i.e an attractive logo and professional website, uniformed ushers and greeters, catchy vision and mission statements, short and shallow talks etc) needs to spend more time on foolish things like preaching the Word.